Social media marketing plan for News Website

Social media marketing plan for News Website

1.Goals – 

Traffic, 

Brand Awareness, 

SEO-link, 

Conversion

2.Whom to Reach? – 

Executing Customer, 

New Market’s, 

Potential Customer

3.Which channels will work? – 

Facebook, 

Twitter, 

 Instagram, Pinterest

4.Types of Engagement – 

Photos/ Graphics,

Video, 

Survey, 

Blog

First, you have to focus on the goal. Then who to reach, who is your audience? Then which channel will work best for your which channel will work? Then types of engagement, following these four sections will make your social media strategy right.

Goals first - When you have a project you will have one or the other goal, to bring traffic through what you want, if you advertise on social media or do organic promotion you want traffic to come through, Brand Awareness, SEO link's Whatever the point of view or conversion, you have to select the goal. At the goal, you need to be very clear that what your actual goal is.

Now if we want Traffic to our website through social media or we want conversions, you can select any goal. After selecting the goal, what will be our perspective audience? 

Now we have existing customers, will we target them or publish in New Market. (New Market is - you have a digital marketing agency, and you operate in a special location or operate in a city, now you expand the market means you operate in Dhaka Now you want to open a branch in Barisal, this is actually New Market). In that case, you have to see the audience of New Market.

Now we have to see which Channel will be right for us since we know Facebook is good for conversion and TikTok is good for traffic. 

All Audiences and users of all platforms have different demographics.

Then you have to choose the type of Engagement, you have to select what content you have.

 Knowing these four things will make it easier for us.