SEO In 2021

Hundreds Of Changes Annually

➢ Few major changes per year - broad core algorithm update

➢ History from 2018: Relevance+quality vs. authority

➢ No need for SEO tricks or hacks because Google tells us what to do

➢ Example: Big website with mediocre content vs. small sites with great content

➢ In 2020: YMYL (“your money or your life.”) and especially new health sites got hit and EAT sites got rewarded

➢ EAT - expertise, authority, trust in the website or the content creator

➢ Core vitals - site speed, mobile, website usability including design.

What Google Wants In 2021, SEO In 2021

Read details on the next article.